Web designers spin a funky new home in E. Austin

With his company’s 21-employee headcount set to more than double in the next two years, Nick Weynand knew he had to act decisively to find a new home for TradeMark Media when he found the right piece of property.

Weynand, who is founder and president of the Web design and development company, knew he wanted to stay close to TradeMark’s East-Side roots because prospective employees want to be close to downtown Austin.

“We started at Sixth and Pedernales and wanted to stay not too far from there,” he said. “It’s a cool, creative area that makes it easy to love because people care about culture more than ever. You have to provide that to have a great place to work.”

TradeMark’s new campus — a pair of buildings on Webberville Road off East Seventh Street — seems to fit the bill for what he and employees envisioned when brainstorming the home for the company’s next phase.

Designed by architect Richard Weiss — known most for his work with the Alamo Drafthouse Cinemas and Kerbey Lane Cafe — the buildings have a bright, funky energy and floor plan that encourages collaboration. With the third building on the property slated as the home of the new Dog & Duck Pub, it’s a home that couldn’t be any more representative of the move of creative industries to the east side of Austin.

“We whiteboarded a bunch of ideas with the employees over a two-month process because we feel like we’re designing the place for them,” Weynand said, sharing details of the space like the phone booth created for personal calls that has its roots in the company’s most recent offices.

“We’ve got areas set up for the user experience, project managers and developers, with the supervisors across the hall to give things a good, open flow.”

In all, the company spent about $3 million on the construction and build-out of its two office buildings.

TradeMark currently occupies one 4,500-square-foot space while the second building has 3,600 square feet that is being leased by What It Is Creative and Treble PR. TradeMark will take over that building as it gradually reaches 50 employees by 2017 — meaning real estate brokers should keep close tabs on the companies that will be displaced.

TradeMark’s growth comes from a number of factors, Weynand said, including more work from longtime clients such as Texas state government, Whole Foods Market Inc., the University of Texas and National Instruments Corp.

Expanding into new service areas such as content marketing, search engine optimization and usability design have helped the company realize a growth rate of 280 percent over the last three years. Weynand said TradeMark recorded $2.7 million in revenue last year and is on pace to hit $4 million in 2015.

“The goal wasn’t to grow that much this year because we wanted to focus on our internal systems,” he said, adding that bringing on a new vice president of business development is laying the groundwork for eventual growth in other major markets in Texas.

This article was published by The Austin Business Journal and can be found here.